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MADE WITH LOVE | A GOOD GUITAR
A good guitar doesn't come from an assembly line, it is crafted by the calloused hands of a luthier. And Made in the USA still means something, because you can't outsource passion.
A good guitar should sound better than anything you've ever played, and should look as good as it sounds. Dings and scratches and dents are going to happen, and that's okay, because a good guitar doesn't hang on a wall. A good guitar is more than the sum of its parts, but the parts still matter. So don't cut corners.
A good guitar is not forged in human suffering. The people who craft a good guitar should earn a dignified living to provide for themselves and their families. All species have the right to exist, so a good guitar must be made with sustainable lumber.
A good guitar should never cost more than a summer of mowing lawns, because we were all that kid once. A good guitar can push the student to practice, inspire the amateur to create, and allow the professional to perform. All dedicated musicians should own a guitar that they can be truly proud of.